This page is intended for users in Hong Kong(Chinese (Traditional)). Go to the page for users in United States.

What we do

StyleTheory is building Southeast Asia's first Fashion Sharing Economy through a 'Netflix-For-Fashion'​ model. By offering an unlimited access to diverse designer wardrobes at a fixed and affordable monthly rate, our innovative take towards a completely new style theory takes away the pain and restores the fun in shopping.

Why we do

“I have nothing to wear, AGAIN!”, “My wardrobe is bursting”, “I don’t know what to buy” or more often than not “I have no time to shop”. Heard that before? We believe that every woman should have the freedom to wear and experiment with every style and designer she adores without being constrained. With StyleTheory, no one will every say, “I have nothing to wear!” ever again.

How we do

We aim to fulfill every woman’s dream of having an infinite wardrobe. Let’s celebrate life in style and make everyday an occasion to dress up for!