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This page is intended for users in Hong Kong(Chinese (Traditional)). Go to the page for users in United States.

What we do

Blue is Hong Kong’s first digital life insurer, a joint venture between Aviva, Hillhouse Capital, and Tencent. We design simple, flexible insurance solutions with revolutionary experiences for you. We offer direct online application experience, embrace technology to focus on your insurance needs now and into the future..

Why we do

Forget about filling stacks of paper forms crammed with complex terms and conditions. We stand for clear product features, easy to understand terms, and products that you can personalise and buy directly from us online – your underwriter.

How we do

Blue designs simple, flexible insurance solutions with revolutionary experiences for you. We embrace technology to focus on your insurance needs now and into the future. We hold ourselves accountable to our customers’ life protection needs, by offering direct online application experience and easy to understand products. No hidden charges. No layers of commissioned sales. Just insurance solutions you value.