TBWA / Nissan united / data analytics and Tech regional lead
singapore
TBWA / Nissan united / data analytics and Tech regional lead
singapore
TBWA / Nissan united / data analytics and Tech regional lead
Showcase yourself and your experiences to bring your professional story to life.
JoinI have been leading Data analytics for APAC (India, UAE, Singapore, Hong Kong, Philippines, Malaysia, Thailand), South Africa, Mexico and leading market search on 180 countries for business expansion. I have experience to present insight to improve customer acquisition (web and Mobile), customer behavior, customer reten
In the future
In the future
I am very passionate about data since I discover that data can help a business to perform into business growth. I want to show how data can be powerful when they are well used. I have for ambition to educate business people that data insight is a great tool for them to he
Dec 2018 -
- Leading the data analytics for Thailand, Indonesia, Australia and Philippines. - Design and introduce DMP to Nissan Asia & Oceania to empower their data ecosystem to improve precision marketing, audience segmentation and creative messaging. - Research on Google Marketing platform (GA360) to implement big query technology.
Mar 2016 - Nov 2018
- Leading the data analytics for emerging markets (with focus on SEA markets, UAE, India, South Africa, Mexico). - Create reports and dashboard (Tableau + Vertica + hadoop). - Delivering business insight for - Digital marketing for acquisition: A/B test analysis,Segmentation analysis, traffic analysis (Omniture – Adobe), deliv
Sept 2015 - Mar 2016
- Set up an analytics team in Singapore to serve Australia market. - Working with data engineering team in US to understand the available data and identify data gaps for the APAC business needs. - Create KPI report (Tableau, customize SQL queries) for market managers. - Delivering business analysis to improve the customer acquisition and customer retention.
Aug 2013 - June 2015
- Joined Art of Click start up at its early incubation stage to design and build BI tools, Data warehouse and an automated action platform to support the growth of the company. - Design from scratch the ETL, data warehouse to handle huge amount of data from the network and from diverse third party API (PHP, JSON).
Jan 2012 - May 2013
- Design and implement the eFront Alternative Investment CRM – ETL system for GIC (Sovereign Wealth Fund of Singapore), large-scale project (USD 10M). - Deliver financial and operational dashboard reports to GIC (Javascript, VB, .NET), configure input screen (AJAX). - Re-structure the database for the new customer features.
Oct 2006 - Dec 2011
- Implementation and configuration of complex multi countries (32), languages (28) and currencies (16) Business Management Software to allow the automotive manufacturers to measure the performance of their dealership. - Team project management: - 2 QA resources (India), 3 junior implementation engineers (UK) and 1 developer (UK).
June 2001
To qualify my degree, I work on project to design an engine to prototype an electric motobike.
French - Native, English - Professional