Jo Matsumoto

Inazuma digital | イナズマデジタル / 代表取締役

東京

Jo Matsumoto

Inazuma digital | イナズマデジタル / 代表取締役

東京

Jo Matsumoto

Inazuma digital | イナズマデジタル / 代表取締役

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Driving impact through digital marketing

イナズマデジタルでは、グロース・マーケティングや新規デジタルサービス立ち上げ支援を提供しております。

Mar 2019
-
Present

代表取締役
Present

Mar 2019 -

Present

デジタルマーケティング支援、デジタル事業立ち上げを主軸としたサービス・事業・組織改革。 Digital-first boutique consulting firm, driving real-world impact via digital marketing & digital business building.

Apr 2018
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Mar 2019

Digital Expert, McKinsey Digital Labs

Apr 2018 - Mar 2019

Member of McKinsey Digital Labs in Tokyo, specializing in optimization and execution of Digital Marketing through Customer Acquisition.

Sept 2015
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Apr 2018

Digital Marketing Director & Brand Partnership Marketing

Sept 2015 - Apr 2018

Managed JP digital marketing team based in London & Tokyo, to drive Japan RAPID sales through CVR% improvement & Communication strategy, namely:

July 2015
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Sept 2015

デジタル・マーケティング・ディレクター

July 2015 - Sept 2015

----The RealReal JP was liquidated as of Sep 2015----------------------------- Oversee online Display Ads, Launch Affiliate ASP programs, co-owner of site enhancement / user experience projects, email marketing and online CRM strategy, KPIs reporting, LP creative improvement, alliance marketing with Farfetch JP.

Mar 2013
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June 2015

オンライン トラフィック マネージャー(@Gucci E-commerce)

Mar 2013 - June 2015

Managed online traffic channels to maximize online revenue growth: three-fold revenue growth in 2 years 4 months. Main projects: SEM vendor management, SEO back-end enhancements, Mobile site enhancements, search usability enhancements, Launched new GDN menus and YDN, Affiliate program launch, Call center launch preparations, Usability test w/ outside vendor, CRM activities, regular reporting to HQ.

Nov 2010
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Feb 2013

ウェブ・アナリスト

Nov 2010 - Feb 2013

Managed SEM performance, launched 2 on-going third party projects, launched flash sales with 3 vendors, help launched JP Factory site, HQ reporting and site funnel+drop points analysis.

Apr 2008
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Oct 2010

Apr 2008 - Oct 2010


Skills and qualities

Googleアナリティクス

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webマーケティング

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Web Analytics

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Digital Strategy

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Marketing Communication Management

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