Driving impact through digital marketing

Member of McKinsey Digital Labs in Tokyo, specializing in optimization and execution of Digital Marketing through Customer Acquisition.

Managed JP digital marketing team based in London & Tokyo, to drive Japan RAPID sales through CVR% improvement & Communication strategy, namely:

----The RealReal JP was liquidated as of Sep 2015----------------------------- Oversee online Display Ads, Launch Affiliate ASP programs, co-owner of site enhancement / user experience projects, email marketing and online CRM strategy, KPIs reporting, LP creative improvement, alliance marketing with Farfetch JP.

Managed online traffic channels to maximize online revenue growth: three-fold revenue growth in 2 years 4 months. Main projects: SEM vendor management, SEO back-end enhancements, Mobile site enhancements, search usability enhancements, Launched new GDN menus and YDN, Affiliate program launch, Call center launch preparations, Usability test w/ outside vendor, CRM activities, regular reporting to HQ.

Managed SEM performance, launched 2 on-going third party projects, launched flash sales with 3 vendors, help launched JP Factory site, HQ reporting and site funnel+drop points analysis.