Lena Ng

Lena Ng

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2016年3月
-
2020年3月

Founder

2016年3月 - 2020年3月

• Set up Flour Power as a social enterprise bakery to employ and train people with special needs • Managed all aspects of the business: from marketing and sales to baking and training beneficiaries for employment within the food industry • Employed and trained 20 beneficiaries, with many moving on to full time jobs • Achieved 20% YoY growth in revenue over the last four years

2016年3月 - 2020年3月

• Set up Flour Power as a social enterprise bakery to employ and train people with special needs • Managed all aspects of the business: from marketing and sales to baking and training beneficiaries for employment within the food industry • Employed and trained 20 beneficiaries, with many moving on to full time jobs • Achieved 20% YoY growth in revenue over the last four years

2014年9月
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2015年9月

Marketing Manager, Singapore and Malaysia

2014年9月 - 2015年9月

• Assisted in setting up sales and marketing channels, marketing collateral, social media platforms as the company prepared to enter the Singapore optical industry. • Responsible for marketing and channel management for skincare products • Planned, strategized and executed marketing efforts across markets. Trade marketing and consumer marketing campaigns included the use of offline, in-store, digital and social media platforms

Marketing Manager, Singapore and Malaysia

2014年9月 - 2015年9月

• Assisted in setting up sales and marketing channels, marketing collateral, social media platforms as the company prepared to enter the Singapore optical industry. • Responsible for marketing and channel management for skincare products • Planned, strategized and executed marketing efforts across markets. Trade marketing and consumer marketing campaigns included the use of offline, in-store, digital and social media platforms

2011年11月
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2014年5月

Marketing Manager, Singapore, Malaysia and Asia Distributors

2011年11月 - 2014年5月

• Planned, strategized and executed marketing efforts across markets. These trade and consumer marketing campaigns included the use of offline, in-store, digital and social media platforms

Marketing Manager, Singapore, Malaysia and Asia Distributors

2011年11月 - 2014年5月

• Planned, strategized and executed marketing efforts across markets. These trade and consumer marketing campaigns included the use of offline, in-store, digital and social media platforms

2010年7月
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2011年7月

Programme Manager

2010年7月 - 2011年7月

• Project management of B2B conferences including planning and executing marketing campaigns, budgets and event mechanics

Programme Manager

2010年7月 - 2011年7月

• Project management of B2B conferences including planning and executing marketing campaigns, budgets and event mechanics

2009年4月
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2010年4月

Assistant Director (Events), Corporate Communications

2009年4月 - 2010年4月

• Planned and implemented university wide events and provided consultancy services, including marketing communications for all events.

Assistant Director (Events), Corporate Communications

2009年4月 - 2010年4月

• Planned and implemented university wide events and provided consultancy services, including marketing communications for all events.

2002年7月
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2009年3月

Director

2002年7月 - 2009年3月

• Conceptualized and executed integrated marketing campaigns for brands like Fuji Xerox Singapore, Rip Curl and Pacific Plaza. These campaigns included product launches, roadshows for specific shopping campaigns and B2B seminars. • Organized the Singapore leg of the SWATCH-FIVB Beach Volleyball World Tour in 2007 with more than 3,000 spectators. Was responsible for marketing the event regionally and for all event operations

2002年7月 - 2009年3月

• Conceptualized and executed integrated marketing campaigns for brands like Fuji Xerox Singapore, Rip Curl and Pacific Plaza. These campaigns included product launches, roadshows for specific shopping campaigns and B2B seminars. • Organized the Singapore leg of the SWATCH-FIVB Beach Volleyball World Tour in 2007 with more than 3,000 spectators. Was responsible for marketing the event regionally and for all event operations

2002年8月

Nanyang Technological University, Singapore

Communication Studies

2002年8月

I represented the university in tennis for four years

Nanyang Technological University, Singapore

Communication Studies

2002年8月

I represented the university in tennis for four years

2001年

KPMG

1 year

Marketing Communications Intern

2001年

• Assisted in arranging B2B seminars • Internal and external communications

Marketing Communications Intern

2001年

• Assisted in arranging B2B seminars • Internal and external communications

1998年

Hwa Chong Junior College

A Levels

1998年

Represented the college in tennis and captained the tennis team

Hwa Chong Junior College

A Levels

1998年

Represented the college in tennis and captained the tennis team

1995年

Raffles Girls Secondary School

O Levels

1995年

Represented the school in tennis

Raffles Girls Secondary School

O Levels

1995年

Represented the school in tennis


スキルと特徴

Marketing

0

Communications

0

business development

0

Partnerships

0

Event Management

0