Nicole Goh

Singapore Airlines / Senior Loyalty Marketing Executive

Nicole Goh

Singapore Airlines / Senior Loyalty Marketing Executive

Nicole Goh

Singapore Airlines / Senior Loyalty Marketing Executive

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Hi, it's Nicole! I have a great passion for tech companies that are changing the world by offering solutions to consumers - a company like yours! In today's digital world, I believe that companies in the tech space have the responsibility to use their technology to improve the lives of others; be it producing valuable content, creating a safer Internet space, or designing a product that serves the

Oct 2018
-
Present

Senior Loyalty Marketing Executive
Present

Oct 2018 -

Present

• Product Owner of KrisPay - the world’s first blockchain based airline loyalty digital wallet • Digital innovation and product management of the KrisPay app • Building and championing KrisPay’s product vision and strategy • Develop and maintain KrisPay’s product roadmap

Nov 2016
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Oct 2018

Facebook

2 years

Business Integrity Analyst

Nov 2016 - Oct 2018

• Resolve advertising complications faced by clients in order to increase client's ROI • Advise on advertiser monetization strategies using data-driven insights • Consult on Facebook lead ads for advertisers integrating leads to CRM solutions

July 2016

Singapore Management University

Bachelor of Business Management (B.B.M) / Strategic Management

July 2016

• Captain, SMU Tennis • President, SMU Marketing Networking Night • Member of SMU Marketing Club • Head of Education/Curriculum of Overseas Community Service Project, Project Heritage, to Indonesia

President - SMU Marketing Networking Night

• Conducted a panel discussion between global creative agencies and brands, which acted as an annual networking event for SMU's undergraduates • Corresponded extensively with external parties such as TBWA, F&N, Unilever and Banyan Tree

May 2015
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Aug 2015

Acount & PR Intern

May 2015 - Aug 2015

• Involvement in nationwide campaigns for global FMCG brands • Provide strategic insights into clients' brands and products • Advise businesses with new creative strategies • Deep dive into market research, consumer insights, and purchase data

Dec 2011

Hwa Chong Institution

Singapore - Cambridge GCE Advance Level

Dec 2011

• Captain of HCI Tennis Team (Competitive). • Leader/Founder of Overseas Community Service Project, Boundless Out-Reach, to Hainan Island, China Achievements: Captain (Tennis), 2012 National Inter-School Championship Silver, 2011 National Inter-School Championship Bronze, Colors Award 2012, Colors Award 2011, Leader (Boundless Out-Reach, overseas community service)


Accomplishments/Portfolio

President - SMU Marketing Networking Night

Awards and Certifications

Professional Scrum Product Owner - PSPO I

Feb 2019


Languages

English - Native, Mandarin - Native, Chinese - Native