benjamin

Mileslife

Head of Strategic Growth

2018-09 -

Mumbrella

Juror

2018-07 - 2018-11

Mileslife

Marketing and Partnership Lead

Integral member of Singapore launch team. Leading Mileslife marketing and partnership team and all user acquisition efforts.

Led the launch for Mileslife Hong Kong. Spearheading the launch strategies including recruitment, merchant acquisition and user acquisition.
Launched with 11 team members and more than 130 restaurant partners.

Assisted our soft launch in Bangkok.

2017-06 - 2018-09

KKday

Country Manager

KKday Singapore's Country Manager and launched KKday in Singapore.

Spearheaded KKday’s business growth and expansion plans in Singapore.

Mapped out sales, marketing and branding strategies, handles financial management and talent acquisition to expand the platform’s footprint in Asia.

Speaker at Digital Travel APAC 2016 and 2017, eTail 2017 Conference and Seamless Asia 2017 Conference.

2016-05 - 2017-06

foodpanda

Corporate Marketing

Handled corporate marketing (B2B marketing) and managed corporate events in the corporate marketing team.

In-charge of corporate clients acquisitions through corporate marketing initiatives.
Successfully scheduled corporate events with current corporate clients, such as Facebook, Oliver Wyman, Mott Macdonald, and new potential corporate clients, such as Boston Consulting Group.

Managed to acquire potential corporate contacts that included Baidu, TripAdvisor and PassionCard Singapore.
Initiated several corporate marketing initiatives that included food vendor sponsorship Electronic Direct Mailers (EDM) for corporate events, EDM for corporate clients and corporate marketing collaterals.

Assisted in marketing (B2C) activities as well, such as foodpanda Chinese New Year offline activation campaign.

2016-01 - 2016-02

Nanyang Technological University, Singapore

Bachelor of Business

2015

York University - Schulich School of Business

Exchange student at Schulich School of Business, York University.

2014

英文

母語

國語

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