Car8 is one of Hong Kong’s largest and fastest growing automotive platforms with a mission to provide one stop solution to car owners which includes buying , selling or driving.
Vehicle trading has always been popular yet the process can be frustrating . We understand the the difficulties of matching the right buyer and seller, therefore we want to digitalise the entire process to provide a seamless experience for vehicles’ sellers and buyers.
Car owner can post freely on our platform with just a few clicks. They can upload and list a few key information on the platform and wait for the right buyer to contact. We have great connections with different vendor and car enthusiasts, through constant promotion, our platform draws one of the largest crowd of car hunters.
Based in our Hong Kong office, the Assistant Growth Marketing Manager/Growth Marketing Manager Manager is a key role in delivering the company’s long-term vision and growth ambitions by:
-Driving the strategic marketing direction in both B2C and B2B segments and propositions in the local market
-Developing 360 marketing plan, from brand, content, social, CRM to digital in alignment with the business objectives of the local market.
-Providing inputs to the strategic programs, championing the needs of the customer journey, from brand awareness, loyalty to conversions in local market and consumers
-Leading and overseeing the country marketing operation and driving achievement of business performance metrics
-Drive creation and execution of local insights-driven programs; i.e, segment plans, social media management, PR programs and test-and-learn projects
-Proactively evaluate and understand market needs vis a vis products and services offered, ensuring that our offerings are competitive and ahead of industry requirements, allowing us to provide amazing service resulting in customer loyalty
-Responsible for marketing budget planning, execution and control
*The role will report to the CEO. He/She will also work closely with many parts of the organization.
-University degree is preferred but not a must
-Have a strong passion in the Automotive market is preferred but not a must
-5 years of experience in startup, digital or online business with strong business acumen and entrepreneurial mindset
-A track record of having tackled genuinely ambiguous and strategic problems (i.e. where to play, how to win)
-Proven experience in developing creative fact-based growth strategy
-Highly analytical, structured thinker with strong problem-solving skills
-Ownership, drive - delivering outcomes with cross functional, cross market teams
-Ability to establish relationships and influence senior stakeholders from a range of cultures
-Collaborative and empathetic work style. High degree of humility and willingness to “get stuck in”
-A passion for the online industry and bias towards innovative cultures
-Highly motivated and with a can-do spirit
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