Senior Manager, Brand Marketing & Integrated PR
於2021-12-07 瀏覽次數 33

Work with senior leaders internally, & from top tier consulting firms, start-ups, tech firms and banks.

The Club by HKT

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  • Oscar

What we do

The Club is more than just HKT’s customer loyalty program and digital business, it’s your direct line to fun, excitement and fabulous rewards. You can join for free, even if you’re not a HKT customer.

As a member, you’ll enjoy exclusive deals and earn Clubpoints on The Club’s shopping, travel, and CSR services, along with spending on designated HKT affiliates and our numerous merchant partners. Use your Clubpoints to redeem awesome rewards or to offset your spending on various The Club services.

Why we do

To deepen customer engagement, HKT's customers from CSL, 1010, Netvigator, and Now TV can earn 1 Clubpoint for every $10 spent on their monthly service bills. Club members can also earn Clubpoints from our many partners such as Citibank, Apple, Esso etc.

How we do

With our mission to create a frictionless digital ecosystem for all Hong Kong citizens, we are also investing heavily in several integrated ecommerce platforms that allow our members to earn and use their Clubpoints to settle their purchases:

Club Shopping is an online shopping platform that carries over 2,000 brands with priority access to the latest handsets and gadgets. The platform focuses on deeper partnerships with brands offering premium products.

Club Travel is an online travel agency that enables members to use their Clubpoints to settle their flight and hotel bookings while also earning Clubpoints on their cash spending at the same time.

Club Insurance offers tailored insurance products ranging from gadget & appliance, health, and travel categories to our members, in partnership and underwritten by FWD and Bolttech.

As a new team member

-A ride on an exponentially growing business. We’re having more than 2X in both traffic and Gross Merchandise Value YoY
-Opportunity to tap into one of the largest user bases in Hong Kong of a single product. Making a small change can impact daily lives of many.
-Exposure to a vast array of verticals. You won’t be confined to one industry in one company but multiple. Our existing portfolio includes e-commerce, insurance, financial services and travel
-Staff’s exclusive offers to the Club. Examples are priority access to exclusive offers and tier upgrade
-A fun and open team culture. We have team celebrations every month and cross-team events regularly to celebrate small milestones.
-Opportunity to work with senior leaders from top tier consulting firms, start-ups, tech firms and banks. Get ready for intellectual conversation.
-A dynamic and fast-paced yet financially stable environment. We are part of the HKT group.
-Easy access to the voice of customers via the insight community - the Club Pioneer. We are customer-centric, so we secure channels of getting user feedback timely.

-Develop and implement integrated Brand marketing strategies, including but not limited to social media and digital PR strategies for The Club and its affiliate businesses (eCommerce/ Travel etc.) to achieve brand awareness and other business goals
-Identify and create synergy on social platforms among all affiliates
-Define social media KPIs and identify insights and opportunities from customer database and social metrics to develop and drive social & digital PR campaigns, partnerships and activities
-Create and draft engaging content including social media, press release, blogs, articles
-Grow social community by building relationships with customers, journalists, bloggers, KOL, influencers and partners on social platforms
-Manage operations & project development in all social platforms (Facebook, Instagram, YouTube and LinkedIn). -Oversee all social advertising campaigns and social media content.
-Monitor SEO and user engagement and suggest content and results optimization
-Keep abreast of global social media trends and identify new opportunities for growth
-In charge of social crisis management. Avoid, manage and solve social crisis.

-Degree in Marketing or its equivalent
-8 to 10 years relevant experience in social media and PR agency is highly preferable
-Excellent knowledge of Facebook, Instagram, LinkedIn and YouTube. Best practice knowledge in other popular social media platforms like WeChat, Twitter, Tiktok etc.,
-Strong project management and communication skills with the ability to work in a complex organizational structure
-Familiar with social management tools, e.g. Hootsuite, Buffer, and social listening tools
-Solid experience and good network with digital media, KOL and influencer
-Proficiency in English & Chinese and excellent copywriting skills for press releases and social media content
-Knowledge of social KPIs, SEO and web traffic metrics
-Stay up to date with the latest social media best practices and technologies
-Creative, aggressive, and KPIs driven mentality

The Club by HKT
  • 32/F PCCW Tower, Taikoo Place, Quarry Bay
  • Work with senior leaders internally, & from top tier consulting firms, start-ups, tech firms and banks.
    The Club by HKT