Grabfood is relatively new to the market compared to its more established peers (Foodpanda, Deliveroo, Honestbee). Even though the platform has a wide selection of merchants, users perceive GrabFood to be lacking in variety. We want to run a brand campaign to raise awareness of the variety of merchant options that GrabFood offers & increase orders from the platform. 1) Provide a simple digital media plan with $100k for one month campaign (The plan should include, but not limited to, target audience, digital media channels / partners, budget allocation, creative type) 2) How will you measure effectiveness of this brand campaign? 3) What is the sample creative message / angle you want to communicate it to the target audience?